Consumers want to support their local communities more than ever, and they look for services and solutions close to home. They expect mainstream retailers to ramp up their presence in local neighborhoods with smaller-footprint stores that reflect the local community and focus on service and experience.
Consider local store formats that complement both flagships and digital channels and serve customers where they are, for both sales and returns. Use retail design and experiential elements to be locally relevant.
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Greater China Region
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