The world is changing faster than ever and adapting to a ‘new normal’ is an ongoing process in all businesses. Not least in retail. To design successful stores, it is crucial to be aligned with current and future consumer sentiments while at the same time meeting all strategic, commercial and functional requirements. Consumer attitudes towards sustainability, trust and values have never been more pertinent than now. Shoppers are becoming more environmentally and socially conscious and will increasingly turn to retailers that not only talk about it responsibly but demonstrate it through their entire business in an authentic way.